As a leading provider of home health care, Amedisys supports clinicians who work in homes, communities, and on the road. Benefits information needed to be clear, accessible, and easy to navigate wherever employees were—often between patient visits and away from a traditional workplace.
ODA partnered with Amedisys to create a consistent benefits communications branding that supports employees throughout the year, not just during Open Enrollment.
The challenge
Amedisys wanted benefits communications that reflected the organization’s culture of care while making complex information easier for employees to understand and use. Materials needed to work across multiple channels and be quickly recognizable to employees who may only have a few moments to review information.
Previous Benefits Guide
Our approach
ODA developed a consistent benefits brand and communications framework that could be used across guides, campaigns, and year-round messaging. We focused on:
- Clarity
Content was structured so employees can quickly find what applies to them. - Consistency
Recognizable design features were used across all communications. - Accessibility
Materials were designed to work across print and digital formats for a mobile workforce.
What began as an Open Enrollment campaign expanded into a broader benefits communications campaign. Each year expanded on the previous one, reinforcing the visual identity and making benefits communication easier for employees to recognize and navigate.
Deliverables
Benefits Logo System
Logo Brand Standards
Benefit Guides
Home Mailers
Year-Round Benefits Communications
Email Communications
New Hire Communications
The results
“Overall, the OE season went well… we heard very little noise or concerns from our caregivers. We received unsolicited feedback that employees love our guides and communications because they are ‘so much better’ than what they get from their spouse’s employer…”
