At Amedisys, work doesn't always happen at a desk.
As a leading provider of home health care, Amedisys clinicians work in homes, facilities, and on the road.
That's why benefits information needed to meet employees where they were.
The challenge
How do you create communications that:
- Reflect the organization’s culture of care?
- Make complex information easier to understand?
- Work across multiple channels?
Especially for employees who may only have a few moments between client visits to review information.
Our approach? We start small.
Our partnership with Amedisys began with a simple benefits logo to help employees recognize important benefits information quickly.
We explored several variations of a primary logo and sub-brands for areas like wellness, rewards, and savings, creating a cohesive visual language across communications.
The results
A visual language that employees could recognize instantly, wherever they are.
The identity system was first applied to Open Enrollment materials:
- Benefit guides
- Postcards
- Mailers
- Emails
- Benefits portal
Everything worked across print, digital, and mobile formats, strengthening recognition.
Benefit guides
With the foundation in place, the benefits guides brought the brand to life each year.
ODA developed fresh enrollment themes that evolved from a softer tone to bolder, more attention-grabbing concepts designed to drive action.
Each guide reinforced that employees are supported and their benefits have real value, helping increase engagement during key decision moments.
Home mailers
To build awareness and simplify complex information, ODA introduced smaller home mailers that previewed key updates ahead of Open Enrollment.
Sent to employees’ homes, these pieces reached both employees and their spouses, where many benefits decisions are made.
This early touchpoint helped employees engage sooner and come into enrollment better prepared.
“The OE season went well… we heard very little noise or concerns from our caregivers. We received unsolicited feedback that employees love our guides and communications because they are ‘so much better’ than what they get from their spouse’s employer…"
-Amedisys Senior Director of Benefits & Workforce Insights
Email communications
Email served as a key channel for the workforce, which is often on the move.
ODA created responsive, visually engaging emails aligned to campaign themes, making it easy for employees to quickly read and act.
This helped reinforce messages and drive action in moments when time and attention were limited.
Year-round benefits communications
Amedisys expanded beyond Open Enrollment to a year-round strategy that kept benefits visible and relevant.
ODA developed themed campaigns delivering timely tips and reminders across multiple channels.
This approach reinforced awareness and encouraged employees to use their benefits throughout the year.
New hire communications
As the benefits brand took hold, it became clear that the benefits experience should be introduced as early as possible.
Amedisys asked for a new hire campaign to guide employees through their benefits from day one.
ODA created emails that employees would automatically receive, paced out by specific milestone days after their hire date.
The checklist-driven messaging helped new hires take the right steps without feeling overwhelmed.
Through thoughtful messaging, design, and ongoing performance tracking, the campaign supported a smoother onboarding experience and reduced friction during a critical first year, which aided with employee retention.
The takeaway
When benefits communications feel connected, consistent, and easy to recognize, employees don’t have to figure them out. They can just use them.
