As a leading provider of home health care, Amedisys supports clinicians who work in homes, communities, and on the road. Benefits information needed to be clear, accessible, and easy to navigate wherever employees were—often between patient visits and away from a traditional workplace.
ODA partnered with Amedisys to create a consistent benefits communications branding that supports employees throughout the year, not just during Open Enrollment.
The challenge
Amedisys wanted benefits communications that reflected the organization’s culture of care while making complex information easier for employees to understand and use. Materials needed to work across multiple channels and be quickly recognizable to employees who may only have a few moments to review information.
Previous Benefits Guide
Our approach
ODA developed a consistent benefits brand and communications framework that could be used across guides, campaigns, and year-round messaging. We focused on:
- Clarity
Content was structured so employees can quickly find what applies to them. - Consistency
Recognizable design features were used across all communications. - Accessibility
Materials were designed to work across print and digital formats for a mobile workforce.
What began as an Open Enrollment campaign expanded into a broader benefits communications campaign. Each year expanded on the previous one, reinforcing the visual identity and making benefits communication easier for employees to recognize and navigate.
Deliverables
Benefits Logo System
Following a corporate rebrand, Amedisys needed a benefits identity that aligned with the parent brand while standing on its own. ODA developed a flexible logo system, including sub-brands for areas like wellness, rewards, and savings, creating a cohesive visual language across communications. The result was a scalable system used across the organization, making benefits communications easier for employees to recognize and trust.
Logo Brand Standards
Benefit Guides
With the foundation in place, the benefits guides brought the brand to life each year. ODA developed fresh enrollment themes that evolved from a softer tone to bolder, more attention-grabbing concepts designed to drive action. Each guide reinforced that employees are supported and their benefits have real value, helping increase engagement during key decision moments.
Home Mailers
To build awareness and simplify complex information, ODA introduced home mailers that previewed key updates ahead of Open Enrollment. Sent to employees’ homes, these pieces reached both employees and their spouses, where many benefits decisions are made. This early touchpoint helped employees engage sooner and come into enrollment better prepared.
Year-Round Benefits Communications
Amedisys expanded beyond Open Enrollment to a year-round strategy that kept benefits visible and relevant. ODA developed themed campaigns delivering timely tips and reminders across multiple channels. This approach reinforced awareness and encouraged employees to use their benefits throughout the year.
Email Communications
Email served as a key channel for the workforce, which is often on the move. ODA created responsive, visually engaging emails aligned to campaign themes, making it easy for employees to quickly read and act. This helped reinforce messages and drive action in moments when time and attention were limited.
New Hire Communications
ODA developed a themed new hire campaign to guide employees through their benefits from day one. Content followed a checklist-driven cadence, helping new hires take the right steps without feeling overwhelmed. Through thoughtful messaging, design, and ongoing performance tracking, the campaign supported a smoother onboarding experience and reduced friction during a critical first year, which aided with employee retention.
The results
“The OE season went well… we heard very little noise or concerns from our caregivers. We received unsolicited feedback that employees love our guides and communications because they are ‘so much better’ than what they get from their spouse’s employer…”
